Your Privacy Matters

Last Updated: January 2026

1. Introduction

Welcome to bet 977, Pakistan's premier online casino and sports betting destination (hereafter referred to as "bet 977", "we", "our", or "us"). This Privacy Policy governs the collection, use, processing, and disclosure of personal information provided by users ("you" or "Member") who access or use our website at bet977.games and all associated services.

By registering an account, making a deposit in PKR, placing a bet, or otherwise using our platform, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein. If you do not agree with any aspect of this policy, please discontinue your use of the platform.

This policy is intended for users in Pakistan and is written in English to ensure clarity for our English-speaking membership base. If you have any questions about our privacy practices, please reach out to our support team at [email protected].

2. Information We Collect

bet 977 collects information in the following categories:

• Registration Data: When you create an account, we collect your full name, date of birth, email address, mobile number, and a username of your choice. This is required to verify your identity and confirm that you meet the 18+ age requirement.
• Identity Verification Documents: To comply with our KYC (Know Your Customer) obligations, we may request a copy of your CNIC (Computerised National Identity Card) or another government-issued ID. Documents are processed securely and retained only as long as legally required.
• Financial Data: When you deposit or withdraw funds in PKR using services such as Easypaisa, JazzCash, Meezan Bank Transfer, or Visa/Mastercard debit cards, we collect the transaction reference, amount, and payment method details. We do not store full card numbers on our servers.
• Gaming Activity: We record bet history, game sessions, jackpot wins, bonus usage, and account balances to operate the platform correctly and comply with fair-play obligations.
• Technical Data: This includes your IP address, device type, operating system, browser type, session timestamps, and cookies. This data helps us detect fraud, optimise performance, and personalise your experience.
• Communications: If you contact our support team via chat or email, we retain records of those communications to ensure consistent service quality.

3. How We Use Your Information

The personal data we collect is used for the following purposes:

• To create and manage your bet 977 account and verify your identity in line with 18+ age requirements.
• To process deposits and withdrawals in PKR and prevent fraudulent financial activity.
• To deliver the casino games, live dealer tables, Jackpot Slots, Cockfighting, and sports betting services you have requested.
• To send you account-related notifications such as transaction confirmations, security alerts, and updates to our terms or policies.
• To personalise your experience and, where you have opted in, to send promotional communications about new games, bonuses, and special events.
• To fulfil our responsible gaming obligations, including monitoring for signs of problem gambling behaviour and facilitating self-exclusion requests.
• To comply with applicable laws, resolve disputes, and enforce our Terms & Conditions.
• To conduct internal analytics, improve platform performance, and develop new features.

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contractual necessity: Processing your registration and payment data is required to fulfil the service agreement between you and bet 977.
• Legal obligation: We are required by law to verify member identities, retain transaction records, and cooperate with lawful regulatory enquiries.
• Legitimate interest: We process technical and analytics data to maintain a secure, fair, and performant platform for all members.
• Consent: For optional marketing communications, we rely on your explicit opt-in consent, which you may withdraw at any time.

5. Cookies and Tracking Technologies

bet 977 uses cookies and similar tracking technologies to operate the website and improve your experience. The types of cookies we use include:

• Essential Cookies: Required for the website to function. These cannot be disabled without disrupting core features such as login sessions and game loading.
• Performance Cookies: Help us understand how members interact with the platform — which games are most popular, where users encounter errors, and so on. This data is aggregated and anonymous.
• Preference Cookies: Store your language, interface layout, and display choices so you do not need to re-configure settings on each visit.

You can manage cookie preferences through your browser settings. Disabling essential cookies may impact your ability to use the platform.

6. Data Sharing and Third Parties

bet 977 does not sell your personal data. We share data only in the following limited and controlled circumstances:

• Payment Processors: We share necessary transaction data with providers such as Easypaisa, JazzCash, Meezan Bank, and card networks to complete your PKR deposits and withdrawals. These providers maintain their own privacy standards.
• Identity Verification Services: KYC data may be shared with vetted verification partners to confirm your identity and age in compliance with our obligations.
• Technology Partners: Game providers and platform software vendors may receive limited technical data necessary to deliver their services within the bet 977 platform.
• Legal Authorities: We will disclose personal information if required by law, court order, or to protect the rights, property, or safety of bet 977, its members, or others.

All third-party partners are contractually required to handle your data securely and in accordance with applicable privacy standards.

7. Data Security

We implement a range of technical and organisational security measures to protect your personal data. These include 256-bit SSL encryption for all data in transit, access controls and role-based permissions for internal systems, routine security audits, and encrypted storage for sensitive account data. Despite these safeguards, no online system is entirely immune to risk. We encourage all members to use a strong, unique password for their bet 977 account and to enable any available account security features.

8. Data Retention

We retain your personal data for as long as your account remains active and for a period afterwards as required by applicable law or our legitimate business purposes. Transaction records and KYC documents are typically retained for a period of five to seven years following account closure to satisfy legal and regulatory requirements. Once the retention period has elapsed, data is securely deleted or anonymised so that it can no longer be linked to an individual.

9. Your Rights

As a member of bet 977, you have the following rights with respect to your personal data:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: If your data is inaccurate or incomplete, you may request that we correct it.
• Right to Erasure: In certain circumstances, you may request the deletion of your personal data. Note that we may be required to retain certain records by law.
• Right to Restrict Processing: You may request that we limit how we use your data in specific situations.
• Right to Data Portability: You may request your data in a structured, machine-readable format where technically feasible.
• Right to Withdraw Consent: Where processing is based on consent (such as marketing emails), you can withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at [email protected]. We will respond to verified requests within a reasonable timeframe.

10. Minors

bet 977 is strictly an 18+ platform. We do not knowingly collect or process personal data from individuals under the age of 18. If you believe that a minor has registered an account or provided data through our platform, please notify us immediately at [email protected] so that we can take prompt action to delete the data and close the account.

11. Responsible Gaming and Data

As part of our responsible gaming commitment, bet 977 may use your account activity data to identify patterns associated with problem gambling behaviour. Where such patterns are detected, we may proactively reach out to offer support tools such as deposit limits, cooling-off periods, or self-exclusion. Your gaming data in this context is used solely for player protection purposes and is never shared with external parties for commercial use.

12. Changes to This Policy

bet 977 may update this Privacy Policy from time to time to reflect changes in our services, business practices, or applicable law. When we make material changes, we will notify registered members via email or a prominent notice on the platform. The "Last Updated" date at the top of this document indicates when the policy was last revised. Continued use of the platform following the posting of changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way bet 977 handles your personal data, please contact our Data Support team:

Email: [email protected]
We aim to acknowledge all privacy-related enquiries within 72 hours and resolve them within 30 days.